Year ender 2025 | Paatal Lok, The Family Man, and the triumph of returning seasons: How Indian OTT got franchise right
OTT’s beginnings in India were heralded by YouTube, led by independent creative platforms that created what we today would call microdramas. These shows, largely single-season outings, laid the foundation for the OTT boom in India. Think Pitchers or Tripling or even Permanent Roommates. Then Netflix and Amazon Prime Video arrived in India, and it all … Read more