Why modern brands use micro-influencer marketing platforms to drive scalable growth (Sponsored)
Over the past decade, digital influence has shifted from celebrity-style endorsements to a more personal, community-driven ecosystem. While macro-influencers once dominated, many brands now see diminishing returns: audiences are more sceptical of polished sponsorships, engagement often lags behind expectations, and a single branded post can be hard to justify against uncertain outcomes. At the same … Read more