Should You Buy Tesla Stock Before Jan. 2?

  • Tesla is one of the world’s largest manufacturers of electric vehicles (EVs), but it’s struggling to compete with more affordable brands.

  • The company will report its EV sales numbers for the fourth quarter of 2025 on or around Jan. 2, and they are likely to cap off a very weak year.

  • Tesla stock is trading at a sky-high valuation, which makes it a very difficult investment right now.

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Tesla (NASDAQ: TSLA) stock is on track to end 2025 with a gain of over 25%, and it’s currently trading near a record high. Investors have piled into the stock in anticipation of the company’s future product platforms, like the Cybercab robotaxi and Optimus humanoid robot, which are both set to launch over the next couple of years.

However, over 70% of Tesla’s revenue still comes from selling electric vehicles (EVs), and this critical part of its business is suffering from weak demand right now, driven by a sharp increase in global competition. On or around Jan. 2, the company will release its EV delivery numbers for the fourth quarter of 2025, which could help determine the direction of its stock in the near term.

Should you invest in Tesla ahead of the report?

A Tesla dealership with two Tesla electric vehicles parked out front.
Image source: Tesla.

Tesla delivered 1.79 million EVs in 2024, which was down 1% compared to the previous year. It was the company’s first annual sales decline since it launched its flagship Model S in 2011. But the weakness accelerated in 2025, with Tesla’s deliveries sinking by 6% year over year through the first three quarters (ended Sept. 30).

According to FactSet, Wall Street expects Tesla to have delivered around 450,000 EVs during the fourth quarter (ending Dec. 31). This would take its annual total for 2025 to 1.67 million, representing a 7% decline compared to 2024.

Competition is one of Tesla’s biggest challenges right now, especially in key markets like China and Europe. Consumers are opting for low-cost options from manufacturers like BYD, which sell EVs at a price point Tesla simply can’t match. For example, BYD’s entry-level Dolphin Surf EV sells for just $26,900 in Europe, whereas Tesla’s Model 3 starts at $44,300.

As a result, Tesla’s EV sales declined by 12% year over year across Europe during November alone. If we exclude Norway, where sales benefited from the upcoming expiry of an EV tax credit, Tesla’s European sales in November were actually down by over 36%. The company’s market share across Europe is now just 1.6%, down from 2.4% last year.

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